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ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
ok so i was VERY skeptical about a white foundation. like i have medium skin and i was convinced this would make me look like a ghost. it doesn't. it actually works and i have no idea how
The brush end is everything. I do my makeup in the car now and my coworkers think I wake up early to get ready. I do not.
finally found something that doesn't oxidize on my skin by noon. i have warm undertones and every foundation turns orange on me. this one just... doesn't. genuinely shocked
Bought the 2 pack, gave one to my sister. She texted me the next morning at 7am saying she's obsessed. That's all I need to say.
wore this to an outdoor festival in july. humidity, sweat, everything. still on my face at 11pm. i don't know what's in this but it should be studied
It lives in my purse now. takes up no space, no mess, no brush to clean separately. genuinely the most practical makeup product i own.
Every time it goes on white I have a small panic attack and then I blend it and it looks perfect. every single time. I've used it for 3 weeks and the panic is still there but so is the trust!
My dermatologist actually didn't hate it when I showed her the ingredient list which is more than I can say for most of my skincare. The collagen is a nice bonus too.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
I have spent probably $400 on foundations that were the wrong shade. this just figures it out for you. where has this been??
got the trio. one at home, one in my work bag, one in my gym bag. i know that sounds extra but i also haven't missed a day of feeling put together in 6 weeks so
Went to the beach, got in the water, reapplied once. held up better than my $60 waterproof foundation from Sephora. not even close
My mom is 61 and I ordered her one as a joke because she refuses to learn makeup. She called me four days later to ask how to order more. First time she's ever asked me about makeup.
The brush is so dense and soft. blends everything out in like 8 seconds flat. i timed it because i didn't believe the 10 second claim. it's real.
I film content for a living and this is the only foundation I've worn on camera for two months. Looks incredible in good lighting AND bad lighting which is the real test
Got this as a birthday gift and honestly it's the best present I got. Better than the air fryer. I said what I said..
The color changing thing sounds like a gimmick. It's not a gimmick. I have no explanation for how it works but my face looks natural and even and I'll take it.
How it works
Foundation that works with you, not against you.
Twist & press
Twist up the foundation end and press the flat tip directly onto your cheeks, nose, forehead and chin. The formula starts white.
Detach & blend
Flip the stick and detach the brush cap from the opposite end. Blend outward in gentle circular motions for 10 seconds.
Watch it adapt
The formula reads your skin tone and adapts instantly — no shade matching, no guesswork. Just seamless natural coverage.
Our formula starts white and adapts to your skin tone as you blend — each shade is calibrated for a different skin tone range. Not sure which is yours? Check the guide below.
Find your shade
Our color-adapting formula blends to your skin — start here to find your closest match.
Ivory White
Fair to light skin · Porcelain to light beige
Cool · Neutral
Natural
Light to medium skin · Warm beige to sand
Warm · Neutral
Deep
Medium to tan skin · Golden to warm brown
Warm · Golden
Frequently asked questions
Everything you need to know before you try it.
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We offer a 30-day return policy on all unused products in their original packaging. Please contact our customer service team to initiate a return.
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Standard shipping typically takes 4-7 business days. Express shipping options are available at checkout for faster delivery to certain regions.
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Yes, our products are dermatologically tested and formulated to be gentle on all skin types, including sensitive skin. However, we recommend doing a patch test first.
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Use our Shade Finder tool above to find your perfect match. You can also consult our shade guide or contact our beauty advisors for personalized recommendations.
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Yes, all our products are 100% cruelty-free and never tested on animals. We are certified by leading cruelty-free organizations.
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When stored properly in a cool, dry place, our products have a shelf life of 24 months from the manufacturing date. Once opened, we recommend using within 12 months.
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Yes, we ship to most countries worldwide. Shipping costs and delivery times vary by location. Please check our shipping page for more details.
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